Bass Pro Shops

Founded in 1972 by avid young angler Johnny Morris, Bass Pro Shops is a leading national retailer of outdoor gear and apparel, with 100 stores and Tracker Marine Centers across North America. Johnny started the business with eight-square-feet of space in the back of his father's liquor store in Springfield, Mo., the company's sole location for the first 13 years of business.

Johnny's passion for the outdoors and his feel for the products and shopping experiences desired by outdoor enthusiasts helped transform the industry. Today Bass Pro Shops locations are more than just stores — they are destination experiences that draw more than 120 million visitors annually. Each location is heavily customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, many locations feature unique restaurants and ocean-themed bowling alleys.

Conservation and Community

Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.

Key conservation initiatives include protecting wildlife and habitat, connecting kids and families to the outdoors and protecting sportsmen's rights through access and advocacy efforts. Together with thousands of passionate associates and 120 million annual customers, we're making a big impact.

Click here to learn more about our conservation and community initiatives.


Bass Pro Shops Exterior

Bass Pro Shops Interior

Indoor Aquarium

Bass Pro Shops Interior

Bass Pro Shops Interior

Bass Pro Shops and Cabela’s to add Sunglass Hut experiences across the United States

May 11, 2018

Customers to enjoy expanded assortment, expertise and value for their favorite outdoor brands


Tiger Woods and Bill Dance bring the fun at free event for nearly 8,000 kids and families at Big Cedar Lodge

April 19, 2018

Sports legends shared techniques to inspire more kids to enjoy the great outdoors


Top of the Rock Lodge to immerse guests in breathtaking natural beauty and heritage of the Ozarks

April 17, 2018

 New wilderness lodge in Missouri’s Ozark Mountains further elevates rustic world-class accommodations of Big Cedar Lodge Resort


Free Easter family fun offered at Bass Pro Shops and Cabela’s

March 21, 2018

Families invited to enjoy free photos with the Easter Bunny, craft activities and Easter Egg hunt March 24 through April 1


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