White River Marine Group

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. Tracker quickly became and has remained the number one selling fishing boat brand in America for the last 37 years running.

Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops family, White River Marine Group is based in Springfield, Missouri with boats designed and manufactured in the United States.

White River Marine Group manufactures and distributes nine top-quality brands —TRACKER® Boats, RANGER® Boats, SUN TRACKER® Boats, NITRO® Boats, TRITON® Boats, MAKO® Boats, REGENCY® Boats, STRATOS® Boats and TAHOE® Boats. The White River Marine Group family also includes Tracker Marine Retail, the leading retailer for TRACKER, NITRO, MAKO, SUN TRACKER, REGENCY and TAHOE boats, and White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, White River Marine Group boats are designed and developed by boaters and anglers to ensure every model is ready for years upon years of on-the-water adventures.


2017 MAKO 334 CC

2017 Nitro Z19

Stratos 201XL

Ranger Z520C

2017 Regency LE3

2017 Sun Tracker

2017 Tahoe 1950

TRACKER® Boats Celebrates 40 Years with Bass TRACKER® Heritage Edition

December 15, 2017

Classically-styled fishing machine salutes original spirit of TRACKER while delivering today’s standards of quality for historic price of $9,995.00


Experienced marine industry veteran to lead White River Marine Group

June 26, 2017

Les Crawford appointed President of Bass Pro’s marine manufacturing division and industry-leading boat brands


MAKO celebrates 50 years by unveiling its largest, most powerful boat ever

February 15, 2017

Legendary saltwater sportfishing brand continues industry-leading evolution with all-new 2018 MAKO 414 CC


Bass Pro Shops donates to help kids get hooked on fishing

November 21, 2016

Donation significantly expands South Florida-based nonprofit’s youth outreach activities


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MAKO Boats

Nitro Boats

Suntracker Boats

Regency Boats

Tahoe Boats

White River Marine Group