White River Marine Group

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. Tracker quickly became and has remained the number one selling fishing boat brand in America for the last 37 years running.

Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops family, White River Marine Group is based in Springfield, Missouri with boats designed and manufactured in the United States.

White River Marine Group manufactures and distributes nine top-quality brands —TRACKER® Boats, RANGER® Boats, SUN TRACKER® Boats, NITRO® Boats, TRITON® Boats, MAKO® Boats, REGENCY® Boats, STRATOS® Boats and TAHOE® Boats. The White River Marine Group family also includes Tracker Marine Retail, the leading retailer for TRACKER, NITRO, MAKO, SUN TRACKER, REGENCY and TAHOE boats, and White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, White River Marine Group boats are designed and developed by boaters and anglers to ensure every model is ready for years upon years of on-the-water adventures.


2017 MAKO 334 CC

2017 Nitro Z19

Stratos 201XL

Ranger Z520C

2017 Regency LE3

2017 Sun Tracker

2017 Tahoe 1950

New ATVs help Bass Pro Shops, Cabela’s and TRACKER gear up for NASCAR season starting with the Clash this weekend

February 06, 2019

Martin Truex, Jr. and Austin Dillon to showcase iconic American outdoor brands in the 2019 NASCAR season kickoff


Textron and TRACKER announce game-changing Made in the USA partnership in the ATV Industry

January 22, 2019

World leader in technology unites with world leader in boating to offer breakthrough value, performance and service


TAHOE Boats introduces new boat model designed to get more families boating

January 08, 2019

Brand-new T16 model leverages innovative design techniques to make newest TAHOE more affordable and easier to tow


Major League Fishing, Bass Pro Shops and Outdoor Sportsman Group proudly announce exciting new fishing competition to grow the sport of fishing

September 11, 2018


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MAKO Boats

Nitro Boats

Suntracker Boats

Regency Boats

Tahoe Boats

White River Marine Group