White River Marine Group
In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. Tracker quickly became and has remained the number one selling fishing boat brand in America for the last 37 years running.
Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops family, White River Marine Group is based in Springfield, Missouri with boats designed and manufactured in the United States.
White River Marine Group manufactures and distributes nine top-quality brands —TRACKER® Boats, RANGER® Boats, SUN TRACKER® Boats, NITRO® Boats, TRITON® Boats, MAKO® Boats, REGENCY® Boats, STRATOS® Boats and TAHOE® Boats. The White River Marine Group family also includes Tracker Marine Retail, the leading retailer for TRACKER, NITRO, MAKO, SUN TRACKER, REGENCY and TAHOE boats, and White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers.
From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, White River Marine Group boats are designed and developed by boaters and anglers to ensure every model is ready for years upon years of on-the-water adventures.
Experienced marine industry veteran to lead White River Marine GroupJune 26, 2017
Les Crawford appointed President of Bass Pro’s marine manufacturing division and industry-leading boat brands
MAKO celebrates 50 years by unveiling its largest, most powerful boat everFebruary 15, 2017
Legendary saltwater sportfishing brand continues industry-leading evolution with all-new 2018 MAKO 414 CC
Bass Pro Shops donates to help kids get hooked on fishingNovember 21, 2016
Donation significantly expands South Florida-based nonprofit’s youth outreach activities
REGENCY® introduces new 2017 pontoon lineupOctober 27, 2016
Newest REGENCY® models come standard with countless luxury features