Bass Pro Shops celebrates 10 years of Santa’s Wonderland, introduces free experience at Cabela’s for first time

November 02, 2018



SPRINGFIELD, Mo. – Bass Pro Shops is celebrating 10 years of Santa’s Wonderland – the ultimate free family Christmas event – with the return of Santa Claus to Bass Pro while expanding the magic to all Cabela’s locations for the first time.* Featuring free photos with Santa, this holiday season Bass Pro Shops and Cabela’s will provide more than one million free 4x6 studio-quality photos.

Beginning with Santa’s arrival on November 10** through Christmas Eve, Bass Pro Shops and Cabela’s transforms its retail locations into festive Christmas villages and provides free photos with Santa and free family activities with crafts, games and holiday magic for the entire family. Set amongst rustic Christmas cabins, holiday characters and live elves, the Christmas village offers families various free crafts and activities such as a Lincoln Logs building area, laser and foam toy arcade, new gaming station, remote control trucks and free crafts and wish list letter writing stations. Activities vary by location.

10 years of wonder

Bass Pro Shops first introduced Santa’s Wonderland in 2008, welcoming kids and families inside its locations for an unprecedented, immersive holiday experience. Since its inception ten years ago, Bass Pro Shops has delivered more than 900,000 letters from Santa to children across the U.S. and Canada.

Schedule Santa time with a free Bass Pass

The highlight of Santa’s Wonderland is the free 4x6 studio-quality photo and a visit with the big guy himself. Upon arriving at the store, guests can visit the Bass Pass Ticket Depot to secure a Bass Pass. The free Bass Pass is required and provides a time slot to see Santa, allowing customers to explore Santa’s Wonderland or shop the store while waiting in a virtual line. Free Bass Pass reservations are available in-store on a first-come, first-served basis.

Weeknights offer the best times to see Santa and explore Santa’s Wonderland, with free plush giveaways for families Monday through Thursday from 5-7 p.m. local time starting November 12. Free craft activities will be offered to customers each night during Santa’s Wonderland.

Collecting toys for those in need

Bass Pro Shops and Cabela’s locations are designated toy drop-off stations for children in need. All donated toys will be delivered to Toys for Tots in the U.S. and to local nonprofit organizations in Canada. Families that bring a new toy to donate November 24 or 25 receive a free photo package valued at $20.

Activities, games, crafts and displays vary by time and location. For a complete list of activities and times, visit or and select a store location.

*Santa’s Wonderland is not available at Worldwide Sportsman in Islamorada, Florida

**Santa arrives in all Canada Bass Pro Shops and Cabela’s locations on Saturday, November 17

[VISUAL NOTE]: B-roll and photos of Santa’s Wonderland available for use:

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About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”


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