Bass Pro Shops partners with FLW to become title sponsor of high school fishing opens

May 08, 2017



Multi-Year Partnership Will Engage Kids in Nationwide Fishing Tournaments


MINNEAPOLIS (May 4, 2017) – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Bass Pro Shops, a leading national retailer of outdoor gear and apparel, announced today a partnership supporting nationwide high school fishing tournaments in an effort to promote both organizations and grow the sport. Effective immediately, Bass Pro Shops will assume title sponsorship of the FLW High School Fishing Opens.

"FLW and Bass Pro Shops share the same passionate audience," said FLW President of Marketing Trish Blake. "Both organizations excel within the outdoors industry. By forming this partnership, we are able to leverage each other's strengths and build upon the synergies between us."

The 2017 Bass Pro Shops FLW High School Fishing Opens is a 24-event series featuring tournaments for High School Fishing anglers around the country. The tournaments are free to enter, and the top 10 percent of teams in each event advance directly to the High School Fishing National Championship, held June 27-July 1 on Pickwick Lake in Florence, Alabama. Qualifiers in tournaments held after June 10 will advance to the 2018 High School Fishing National Championship.

“Bass Pro Shops is deeply committed to helping young people connect with nature through fishing and outdoor recreation,” said noted conservationist and Bass Pro Shops founder/CEO Johnny Morris. “We are very proud to support Fishing League Worldwide and their efforts to grow the sport of fishing with anglers of all ages.”

Per terms of the agreement, Bass Pro Shops will receive exposure at more than 274 FLW-sanctioned bass fishing tournaments and Expos, and through multiple FLW media channels, which include and FLW Bass Fishing magazine. Bass Pro Shops gift cards will be featured each month in the FLW Monthly Member Giveaways, and the brand will headline exclusive content across FLW’s social media outlets, which are viewed by hundreds of thousands of outdoor enthusiasts.

In addition to the High School Fishing events, Bass Pro Shops will also be the presenting sponsor of multiple YETI FLW College Fishing tournaments. Select tournaments across all circuits will have registration and/or weigh-in hosted at Bass Pro Shops store locations, and FLW will be showcased in the annual Bass Pro Shops Gone Fishing events planned for summer.

Visit for more details or to find out how to start a club at your school.


2017 Bass Pro Shops FLW High School Fishing Opens:

May 6                             Wisconsin Open & Iowa State Championship                       Mississippi River @ La Crosse

May 13                           Missouri Open                                                                              Truman Lake

May 14                           California Open & State Championship                                 California Delta

May 20                           Virginia Open & State Championship                                     Claytor Lake

June 3                            Minnesota Open                                                                          Mississippi River

June 10                         Michigan Open & State Championship                                  Detroit River

Sept. 9                           Louisiana Open                                                                           Ouachita River

Sept. 16                         Maryland Open                                                                            Potomac River

Sept. 23                         Pennsylvania Open                                                                    Raystown Lake

Sept. 30                         Indiana Open                                                                               Lake Monroe

Oct. 7                              Illinois Open                                                                                 Lake Springfield

Oct.14                            New York Open                                                                            Oneida Lake

Oct. 21                           Oklahoma Open                                                                          Grand Lake

Oct. 28                           Ohio Open                                                                                    Caesar Creek

Nov. 4                            Kentucky Open                                                                            Lake Cumberland

Nov. 18                          Tennessee Open                                                                         Norris Lake

Dec. 2                            Georgia Open                                                                              Lake Lanier

Dec. 9                            Florida Open                                                                                St. Johns River


About FLW

FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2017 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 274 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico, South Africa and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit and follow FLW at FacebookTwitterInstagramYouTube and Snapchat.

About Bass Pro Shops®

Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today more than 100 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”



# # #

Contact Us

Media Contact:

Advertising inquiries:

Donation requests:

Customer questions: