Bass Pro Shops

Founded in 1972 by avid young angler Johnny Morris, Bass Pro Shops is a leading national retailer of outdoor gear and apparel, with 200 stores and Tracker Marine Centers across North America. Johnny started the business with eight-square-feet of space in the back of his father's liquor store in Springfield, Mo., the company's sole location for the first 13 years of business.

Johnny's passion for the outdoors and his feel for the products and shopping experiences desired by outdoor enthusiasts helped transform the industry. Today Bass Pro Shops locations are more than just stores - they are destination experiences that draw more than 200 million visitors annually. Each location is heavily customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, many locations feature unique restaurants and ocean-themed bowling alleys. In 2017 Bass Pro Shops acquired Cabela's to create a "best -of-the-best" experience with superior products, dynamic locations and outstanding customer service.

Conservation and Community

Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.

Key conservation initiatives include protecting wildlife and habitat, connecting kids and families to the outdoors and protecting sportsmen's rights through access and advocacy efforts. Together with thousands of passionate associates and 200 million annual customers, we're making a big impact.

Click here to learn more about our conservation and community initiatives.


Bass Pro Shops Exterior

Bass Pro Shops Interior

Indoor Aquarium

Bass Pro Shops Interior

Bass Pro Shops Interior

Bass Pro Shops and Cabela’s rewards team members with bonuses up to $1,000 while increasing starting wages in key roles

July 28, 2020


Bass Pro Shops founder Johnny Morris to donate one million face masks to COVID-19 healthcare workers

April 20, 2020

Convoy of Hope will distribute FDA-approved masks in every Bass Pro Shops and Cabela's community across the United States


Bass Pro Shops and Cabela's customers help connect kids to nature by trading in gear during annual Spring Fishing Classic

March 03, 2020

2020 Spring Fishing Classic begins March 12 bringing deals on the latest gear, events, activities and special giveaways for all levels of anglers


Most Comprehensive Reputation Study in U.S. History Ranks Bass Pro Shops Third Most Reputable Retailer in America

January 28, 2020

2019 Retail Reputation Report analysis of over 5 million customer reviews ranks Bass Pro Shops and Cabela's among the very top retailers


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